THE Sale of properties It is a crucial step that requires a Careful and strategic presentation. This is where the Staging at homea technique of Real estate assessment which transforms a normal space into a real squash for them Potential buyers. In this article, discover the Six main principles Home staging and how they can make a difference in your real estate sales project. The goal: maximize your possibilities of Sell quickly and at the best price !
The foundations of the staging
What is the staging at home?
THE Staging at homeOR Real estate assessmentIt is a practice born in the United States in the 70s, made popular by the decorator Barb Schwarz. His goal is to Real estate are prepared For sale doing it more attractive In the eyes of potential buyers. The fundamental principle of staging at home is depersonalize AND Neutralize the decoration. This allows visitors to project more easily into space. Highlighting the activities of the property and creating a Welcoming and neutral atmosphereThe staging at home helps accelerate the sale and to obtain the Best possible price.
The 3 main objectives of home staging
In a first step, it is important to talk to you 3 big goals Du home staging.
Get offers quickly
The first goal of staging at home is to have a positive impact on the sale of properties. This translates into a faster sale of that of traditional ways.
Attract more visitors
If the first goal of staging at home is to reduce the sales time, the second goal is to attract as many visitors as possible. Therefore, the number of potential buyers has increased.
Estimate and sell at a market price
Thanks to the evaluation of the properties, the staging of the home allows sales to market prices.
The 6 main principles of home staging
Domestic staging is a real estate evaluation technique that aims to prepare a property for sale by presenting it in its best light. Now discover the main phases for improving the real estate sector.
Ulcter and shop
Objective: Creates a visually clear and spacious space
- Get useless objects: Orders and delete the superfluous elements
- Retains personal affairs: Hide personal items such as family photos and valuable objects
- Simplifies the furniture: Remove the voluminous furniture to open the space
Some resources:
Completely clean
Objective: Make the house impeccable to impress visitors
- Clean every corner: Wash the floors, walls, windows and other surfaces
- Disinfects health spaces: The bathroom and kitchen must shine
- Eliminates bad smells: Air the parts and uses light perfume speakers, if necessary
Repair and improve
Objective: Repairs what is broken and improves the general aspect
- Repair small faults: Broken doors handles, cracks in the walls, touches on the run …
- Update paintings: Apply a layer of neutral paint if necessary
- Make sure everything works: Check the electrical equipment and appliances
Neutralize the decoration
Objective: Allow potential buyers to project into the property
- Opt for neutral colors: Promote clear and relaxing tones
- Avoid too personal decorations: Remove eccentric or too marked objects
- Bet on universal accessories: Add some simple and elegant decoration elements
Reorganize space
Objective: Highlights the potential of each room
- Reposition the furniture: Arrange in order to optimize space and traffic
- Create defined areas: Separate living spaces, work and relaxation
- Highlight the resources: Enhances the strengths of the house as a beautiful view or a fireplace
Final staging and evaluation
Objective: Add the final key to seducing visitors
- Use attractive elements: Fresh flowers, colored cushions, candles …
- Play with the light: Open the curtains, turn on the lights to make the pieces clearer
- Add welcoming details: Prepare a well -erected table, organize magazines on the table
Feedback
Context
Now I wanted to share with you professional and personal feedback on home staging. In 2021, my parents entrusted me with the mission of the staging at home for the sale of a T2 apartment in Digione. They bought this apartment 20 years earlier to host my brother and I during our university studies. This accommodation was therefore occupied by my younger brother during his studies. Then, I myself went back to live in this apartment alone while renovating my main residence work.
Suffice it to say that for ten years the whole family has occupied the clubs in turn! He followed 10 years of rental for this property. After 20 years, parents decided to sell this property. And that’s where I work! Trained in the interior decoration and specialized in the staging at home, I take my help to them. I will also go a little further since I offer them to manage the sale of the apartment.
- Realization of the photos
- Write the announcement
- Online advertising
- Camper for visits
- Management of visits to property
For the sale of your accommodation, I advise you to call a real estate agency. It requires some competence and time! Do not hesitate to delegate this task.
Stage in the home of the apartment
My mission of staging of the house consisted in the execution of a Audit of the apartment Room piece. During the audit, I do a Existing evaluation mentioning the Strong pointsTHE Points to change and the stinging. Classific the Actions to be carried out par Order of importance. I also see who will carry out the different tasks and small jobs. For this mission, it was the owners (my parents) who carried out all the tasks and small jobs.
Evaluation and sale of the apartment
After the final staging, I take pictures, I write the announcement and I put it online on the right corner on a Sunday evening. Fifteen minutes later, I have already called Visiting requests. I program the first visit on the following Tuesday evening and I hope quickly with 6 visits scheduled for Wednesday. Three days after the online announcement, I already have 7 planned visits. I receive many calls. I decide to set up the grip of new campers for visits.
Visits
First visit of Tuesday evening, I clearly make tourists … a curious couple without the real desire to go to the purchase. In short, no problem is part of the work!
The visit of the 1st Wednesday morning is going well. I would also say very well from after this visit, I receive a first offer at the price. Whaouu !!! I am transparent with the person. I explain that I planned several campers all day and that I am not the owner of the property but the owners’ daughter. My parents are therefore making decisions. I agree with her to give her an answer by the end of the day.
The visit of the 2nd Wednesday morning is also very good. I have an offer again at a price! Once again, I am transparent with the person explaining that this is my second offer at the price. I am doing with the third visit while preventing the person I just had 2 offers at the price.
It is 12:00. There, contact my parents to tell them the situation. 3 visits and 2 offers at the price: what do we do? My parents choose to accept the first person offer. After the family consultation, we have validated the principle according to which the priority according to the order of arrival is granted.
I still continued my 3 afternoon visits. After contacting the people to tell them that an offer had been accepted, everyone wanted to come to visit. I have an excellent memory of this day of visits, rich and intense in emotions! And to complete everything, I met those friendly people! Everyone told me that the good was faithful to the photos, which they really appreciated.
Conclusion
What to remember from this story: thanks to Mission de Home Staging made for my parents’ apartment, the 3 big goals of Real estate assessment have been verified.
Remember:
- Get offers quickly : I had 2 offers at the end of the 2nd and 3rd visit.
- Attract more visitors : I planned 7 visits in 2 days. I received many calls … I stopped very quickly to take campers for visits.
- Estimate and sell at a market price : I got 2 offers at the price, i.e. without any negotiation!
Do you have a real estate sales project?
Do you need personalized support for the real estate evaluation of your property? I can help you thanks to mine Staging performance 😉. Contact me for a Free discovery call! You can also make an appointment directly on my site.
Do you want to be guided to carry out your staging audit at home and sell faster and without negotiation of your property? I have a solution for you. You can find very soon on mine Online Shop A practical-practical tool card «Sell quickly and at the best price thanks to the staging«!
Now you know more about staging at home. Tell me in the comments if you know this real estate evaluation technique and what do you think? And above all, if you would be ready to use it for the sale of your property or even talk to those who surround you who intend to sell?
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